May 23, 2024 3:30 pm
Search
Close this search box.

Travelers Will Refuse an Upgrade to Sit Near a Loved One – New Research Into When People Want to Share Experiences

People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it alongside a loved one – whether that’s a romantic partner, close friend or relative. That’s the main finding of our research published in the Journal of Consumer Psychology in April 2023.